There is nothing better than creating a digital marketing strategy, implementing your plan, and watching the positive results roll in. Conversely, it can be frustrating to face one challenge after the next, never really knowing if you’re going to reach your goals.

As a small business owner serving a local market, you know one thing to be true: social media can help you connect with current and past customers, as well as prospects.

How much time do you spend on marketing related activities every day? While some people have plenty of time for these tasks, others find that they’re always rushing to get things done.

With 2016 quickly coming to an end, it’s time to turn your attention to the new year. This means many things, including a targeted focus on your marketing plan.

Did you know that LinkedIn has approximately 467 million members in more than 200 countries? As the largest professional networking website (by far), LinkedIn is the place to be when it comes time to connect with prospects, coworkers, and clients among others.

If you are on the web, your aim must include to get as many visitors as possible. However, merely having visitors is not enough. Assuming you’re running an ecommerce store, you must be able to convert these visitors into buyers to be able to find real success on the web. However, it’s easier said than done. With average conversion rate as low as 2.35%, you’d be lucky to have a rate higher than this. However, as they say, always aim for higher and you may just achieve it. To help you beat the odds and lure in more buyers, given below are some tips that are bound to work. Have an Impressive CTA A CTA can be anything from a sentence to a button. Its purpose is to get the desired action out of your visitors. However, you cannot assert yourself on your visitors as coming across too forced may backfire. A few things to keep in mind include: