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A few years ago, marketers used inexpensive content to push sites to the top of Google rankings, without spending money on PR services. Some of this content was blatantly ‘thin’ – it offered little detail or depth for a reader, and existed solely to manipulate SERPs. Google responded with its Panda update, forcing marketers to spend more on high quality content.
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Increasing your traffic is one thing, getting the people who visited your website to buy from  you is another.

While a lot of marketers and business owners are struggling with converting their web visitors to actual paying customers, there are those who’s done such a magnificent job at it.

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Can you imagine what would happen to your online marketing agency if influencers like Neil Patel, Rand Fishkin, and Brian Clark wrote or mentioned your brand to their followers? I know, it’s mind blowing right?
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Having a marketing agency help you with growing your brand’s visibility online is an invaluable asset. With the right marketing services, coupled with a solid marketing plan that’s carefully crafted for you, your business can grow exponentially. However, all of this would only be applicable if you’re dealing with a marketing agency that’s truly worth their salt. If you’re looking for ways to determine whether or not a prospect marketing agency is just that, then this guide is for you.
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One might think that some of the most prestigious businesses in the U.S. can do no wrong. That’s not true. After all human beings manage them all and we all know how that can go.

At times management, a product, or a lowly employee can cause a major disaster that force businesses to scramble to make it right. Sometimes the disaster is so bad, they have to hire a public relations company to clean up the mess.

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Companies are always trying to attract new customers, but are they working as hard to try to retain and get the most from the customers they already have?

Believe it or not, you may be turning away existing customers that add more to the bottom line to concentrate on acquiring new customers that don’t. Consider this: Acquiring a new customer can be expensive because you have to spend five to 10 times more money to retain him. But the average repeat customer spends 67 percent more than a new one.

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Due to the continual decline of energy prices, the strengthening of the U.S. dollar, continued inflation, and rising interest rates, analysts expect that the U.S. market will continue to outperform other markets worldwide this year.

Although China has experienced tremendous growth during the past decade, there are signs that their growth is starting to diminish in 2015. Moreover, other major markets like Japan and Europe appear to be experiencing some difficulties as well.

Analysts also say that emerging markets, which have developed a reputation for extraordinary growth, may not offer the kind of strength investors are looking for in 2015.

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Did you know that there is a marketing hero wearing a white hat who journeys through the Internet working extra hard to bring more customers to your website?

The marketing hero wearing the white hat is the white hat SEO, a method to expand your website’s audience using search engine optimization. Like magic it reads keywords embedded into the content of your website to help customers who are looking for you find you.

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By
Robert Janis

More than 3.063 billion people are using the Internet today. More than 52 percent of them participate on at least two or more social media websites. If you are interested in promoting yourself or your business, then wouldn’t it be wise to reach out to this group?

There are at least 200 social media websites that you can use. You want to choose the one that fits the demographics you or your business is targeting.

Know the Community

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Successful companies in today’s global market have a specific identity or brand. You know Apple offers sophisticated consumer electronics products; you know Microsoft offers computer software; you know Coca-Cola sells beverages; and you know Google for its Internet-related services.

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