White Hat SEO Gets Viewers To Your Website

Did you know that there is a marketing hero wearing a white hat who journeys through the Internet working extra hard to bring more customers to your website?

The marketing hero wearing the white hat is the white hat SEO, a method to expand your website’s audience using search engine optimization. Like magic it reads keywords embedded into the content of your website to help customers who are looking for you find you.

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It uses the Google search engine to alert hundreds of millions of people who use it daily to visit your website to find something they are looking for.

The process works automatically, but you have to include certain things on your site to get it to work for you.

Words in Your Content

They say that words are mightier than the sword. Well, it is certainly true for the Internet. WordStream, a company that offers software that helps promote your site to Internet users, has two application, Keyword Discovery Tool and Long Tail Keyword Tool, that discover the most popular keywords people use to find you when operating the Google search engine. Just pick the appropriate keywords and scatter them around in your content.

More Features of White Hat

Another way to build your audience is the use of various links including backlink, quality backlink, link building, and link popularity.

Backlink is a hyperlink that links from another website back to your website. The links helps the search engine to determine the popularity of your site. The more backlinks you have, the more relevant your site is to the search engine.

Quality backlinks are links to your website that use your keywords or keyword phrases.

Link building is a method of swapping links with other websites to enhance your site’s backlinks and quality backlinks.

Link popularity is used to describe the value of a website. The measurement is based on the quantity off backlinks to your site. Search engines use link popularity in its algorithm when establishing where your website is listed in its search engine results page (SERP).

Strategies for Achieving Top SEO Rankings

There are a number of things you can do to build links. Here are some ideas:

Write and include quality articles

The articles that work best are those that educate. The styles of articles that work include lists (like top 10 lists), case studies (like Mitt Romney’s online marketing campaign), and how-to articles.

Include a WordPress blog

Using a blog as a separate page of your site (e.g. www.yoursiteurl.com/blog) helps build internal links to pages on your site that you want to rank highly for the search engine. Post a blog every week and link it to another page on your site within it. Including a blog also keeps your site fresh, which helps the site appear higher up the time-based searches on Google. This should include an RSS feed that automatically pings search engines to alert them there that a new article has been posted.

Promote your blog

Share your blog on social bookmarking sites. This assures that millions of people have an opportunity to read it each day. If the title of the blog is good enough, there will be a lot of exposure and that will result in natural links from people that find your articles valuable. Some social bookmarking sites you can use include digg.com, stumbleupon.com, delicious.com, and reddit.com. There are also social bookmarking sites in your niche on the Internet that you can use. You can also share the articles on Facebook or Twitter, submit them to article directories like ezinearticles.com and articlebase.com and let other website owners republish them with a link back to your site.

Promote your website

Try to include link building into your service offering, submit your site to website directories, join associations and memberships and include a link back to your website, and provide a testimonial for another site and include a link back to your website. Another trick you can use is to create link bait. This is content that is so valuable or controversial that it attracts hundreds, possibly thousands, of natural links from other websites. Bait links can include leaked photographs of a not-yet-released product, breaking news before anyone else does, and giving away free products, and use “Tweet This” links for tweetable tidbits in your content. This could get people on Twitter to share your content. The result could be greater visibility for your sit in search engines, news feeds, Twitter streams, and more.

Last modified on Friday, 18 August 2017 20:28
Matei Gavril

Matei Gavril is CEO of PrMediaOnline, an expert online marketing
and a creative marketing manager with proven record of driving
revenue gains and brand awareness through the intelligent use of social media, SEO, and PR. Matei Gavril has worked with hundreds of online businesses and generated millions in revenue for clients. Columnist for Tech.co, Lifehack.org, Elite Daily, and others. Set up an appointment now or visit PrMediaOnline for more info.