There is nothing better than creating a digital marketing strategy, implementing your plan, and watching the positive results roll in. Conversely, it can be frustrating to face one challenge after the next, never really knowing if you’re going to reach your goals.
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As a small business owner serving a local market, you know one thing to be true: social media can help you connect with current and past customers, as well as prospects.
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When you look back at your content marketing strategy for 2016, what do you see? Even if you made progress, even if you’re happy with your results, it goes without saying that there’s always room for improvement. Fortunately, 2017 is right around the bend. With a fresh slate staring you in the face, now’s the time to adjust your strategy to ensure more success over the next 12 months.
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How much time do you spend on marketing related activities every day? While some people have plenty of time for these tasks, others find that they’re always rushing to get things done.
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With 2016 quickly coming to an end, it’s time to turn your attention to the new year. This means many things, including a targeted focus on your marketing plan.
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Do you have a search engine optimization (SEO) strategy that is designed to help you reach all your goals? If you want to increase organic traffic in the months to come, it’s imperative to implement an SEO plan that is built to generate results.
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The 5 Best SEO Tools For 2017

With 2016 quickly coming to an end, there’s no better time than now to turn your attention to the new year. Once 2017 arrives, it’s time to hit the ground running in regards to your SEO strategy. Neglecting to do so could lead to avariety of problems, none of which you want to deal with as you attempt to grow your business.
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With 2016 quickly coming to an end, it’s time for startups (as well as everyone else) to turn their attention to the new year. It doesn’t matter if you launched your company this year or have plans to hit the ground running in 2017, nothing changes the fact that you’re excited about what the future will bring.
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Did you know that LinkedIn has approximately 467 million members in more than 200 countries? As the largest professional networking website (by far), LinkedIn is the place to be when it comes time to connect with prospects, coworkers, and clients among others.
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Have you heard plenty of remarketing success stories but are yet to find the same success? Not sure how brands are making remarketing work? I am giving away the remarketing secrets these 3 successful brands have used. You may have already tried remarketing to no avail and have given up on it. However once you have finished reading this case study, you will see there is a lot more creativity involved with remarketing and will hopefully be tempted to give it another go.
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If you are on the web, your aim must include to get as many visitors as possible. However, merely having visitors is not enough. Assuming you’re running an ecommerce store, you must be able to convert these visitors into buyers to be able to find real success on the web. However, it’s easier said than done. With average conversion rate as low as 2.35%, you’d be lucky to have a rate higher than this. However, as they say, always aim for higher and you may just achieve it. To help you beat the odds and lure in more buyers, given below are some tips that are bound to work. Have an Impressive CTA A CTA can be anything from a sentence to a button. Its purpose is to get the desired action out of your visitors. However, you cannot assert yourself on your visitors as coming across too forced may backfire. A few things to keep in mind include:
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While one might argue over the importance of blogs, the fact is that they’re still very much in. B2B marketers that use blogs tend to get 67% more leads compared to businesses that do not use blogs actively. People love to read, and blogs are considered the 5th most trusted source of information, with over 80% Americans turning to blogs for reviews and feedback. They can be used to market products, convince buyers to buy a product or just teach them about your offerings.
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A few years ago, marketers used inexpensive content to push sites to the top of Google rankings, without spending money on PR services. Some of this content was blatantly ‘thin’ – it offered little detail or depth for a reader, and existed solely to manipulate SERPs. Google responded with its Panda update, forcing marketers to spend more on high quality content.
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Increasing your traffic is one thing, getting the people who visited your website to buy from you is another. While a lot of marketers and business owners are struggling with converting their web visitors to actual paying customers, there are those who’s done such a magnificent job at it.
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Can you imagine what would happen to your online marketing agency if influencers like Neil Patel, Rand Fishkin, and Brian Clark wrote or mentioned your brand to their followers? I know, it’s mind blowing right?
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Having a marketing agency help you with growing your brand’s visibility online is an invaluable asset. With the right marketing services, coupled with a solid marketing plan that’s carefully crafted for you, your business can grow exponentially. However, all of this would only be applicable if you’re dealing with a marketing agency that’s truly worth their salt. If you’re looking for ways to determine whether or not a prospect marketing agency is just that, then this guide is for you.
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Did you know that there is a marketing hero wearing a white hat who journeys through the Internet working extra hard to bring more customers to your website? The marketing hero wearing the white hat is the white hat SEO, a method to expand your website’s audience using search engine optimization. Like magic it reads keywords embedded into the content of your website to help customers who are looking for you find you.
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