As a small business owner serving a local market, you know one thing to be true: social media can help you connect with current and past customers, as well as prospects.

When you look back at your content marketing strategy for 2016, what do you see?

Even if you made progress, even if you’re happy with your results, it goes without saying that there’s always room for improvement.

Fortunately, 2017 is right around the bend. With a fresh slate staring you in the face, now’s the time to adjust your strategy to ensure more success over the next 12 months.

By
Robert Janis

The United States got its wakeup call on September 11, 2001 when Al Qaeda attacked the World Trade Center in New York City and the Pentagon in Washington, DC. France just got its wakeup call on January 7, 2015 when two French Islamist terrorists attacked the offices of Charlie Hebdo, a satirical magazine, in Paris.