As a small business owner serving a local market, you know one thing to be true: social media can help you connect with current and past customers, as well as prospects.

When you look back at your content marketing strategy for 2016, what do you see?

Even if you made progress, even if you’re happy with your results, it goes without saying that there’s always room for improvement.

Fortunately, 2017 is right around the bend. With a fresh slate staring you in the face, now’s the time to adjust your strategy to ensure more success over the next 12 months.