If you are on the web, your aim must include to get as many visitors as possible. However, merely having visitors is not enough. Assuming you’re running an ecommerce store, you must be able to convert these visitors into buyers to be able to find real success on the web. However, it’s easier said than done. With average conversion rate as low as 2.35%, you’d be lucky to have a rate higher than this. However, as they say, always aim for higher and you may just achieve it.

To help you beat the odds and lure in more buyers, given below are some tips that are bound to work.

Have an Impressive CTA

A CTA can be anything from a sentence to a button. Its purpose is to get the desired action out of your visitors. However, you cannot assert yourself on your visitors as coming across too forced may backfire. A few things to keep in mind include:

While one might argue over the importance of blogs, the fact is that they’re still very much in. B2B marketers that use blogs tend to get 67% more leads compared to businesses that do not use blogs actively.

People love to read, and blogs are considered the 5th most trusted source of information, with over 80% Americans turning to blogs for reviews and feedback. They can be used to market products, convince buyers to buy a product or just teach them about your offerings.

A few years ago, marketers used inexpensive content to push sites to the top of Google rankings, without spending money on PR services. Some of this content was blatantly ‘thin’ – it offered little detail or depth for a reader, and existed solely to manipulate SERPs. Google responded with its Panda update, forcing marketers to spend more on high quality content.

Increasing your traffic is one thing, getting the people who visited your website to buy from  you is another.

While a lot of marketers and business owners are struggling with converting their web visitors to actual paying customers, there are those who’s done such a magnificent job at it.

Can you imagine what would happen to your online marketing agency if influencers like Neil Patel, Rand Fishkin, and Brian Clark wrote or mentioned your brand to their followers?

I know, it’s mind blowing right?

Having a marketing agency help you with growing your brand’s visibility online is an invaluable asset. With the right marketing services, coupled with a solid marketing plan that’s carefully crafted for you, your business can grow exponentially.

However, all of this would only be applicable if you’re dealing with a marketing agency that’s truly worth their salt. If you’re looking for ways to determine whether or not a prospect marketing agency is just that, then this guide is for you.

One might think that some of the most prestigious businesses in the U.S. can do no wrong. That’s not true. After all human beings manage them all and we all know how that can go.

At times management, a product, or a lowly employee can cause a major disaster that force businesses to scramble to make it right. Sometimes the disaster is so bad, they have to hire a public relations company to clean up the mess.

Companies are always trying to attract new customers, but are they working as hard to try to retain and get the most from the customers they already have?

Believe it or not, you may be turning away existing customers that add more to the bottom line to concentrate on acquiring new customers that don’t. Consider this: Acquiring a new customer can be expensive because you have to spend five to 10 times more money to retain him. But the average repeat customer spends 67 percent more than a new one.

Due to the continual decline of energy prices, the strengthening of the U.S. dollar, continued inflation, and rising interest rates, analysts expect that the U.S. market will continue to outperform other markets worldwide this year.

Although China has experienced tremendous growth during the past decade, there are signs that their growth is starting to diminish in 2015. Moreover, other major markets like Japan and Europe appear to be experiencing some difficulties as well.

Analysts also say that emerging markets, which have developed a reputation for extraordinary growth, may not offer the kind of strength investors are looking for in 2015.

So you are interested in starting your own public relations firm. Just as is the case with any business someone might start, you need to be confident that you have gathered the necessary knowledge and skills that can be obtained by working as an employee with some other agency. If you think you need more knowledge, you can take courses in public relations and advertising at your local university or community college.