Due to the continual decline of energy prices, the strengthening of the U.S. dollar, continued inflation, and rising interest rates, analysts expect that the U.S. market will continue to outperform other markets worldwide this year.

Although China has experienced tremendous growth during the past decade, there are signs that their growth is starting to diminish in 2015. Moreover, other major markets like Japan and Europe appear to be experiencing some difficulties as well.

Analysts also say that emerging markets, which have developed a reputation for extraordinary growth, may not offer the kind of strength investors are looking for in 2015.

So you are interested in starting your own public relations firm. Just as is the case with any business someone might start, you need to be confident that you have gathered the necessary knowledge and skills that can be obtained by working as an employee with some other agency. If you think you need more knowledge, you can take courses in public relations and advertising at your local university or community college.

By
Robert Janis

More than 3.063 billion people are using the Internet today. More than 52 percent of them participate on at least two or more social media websites. If you are interested in promoting yourself or your business, then wouldn’t it be wise to reach out to this group?

There are at least 200 social media websites that you can use. You want to choose the one that fits the demographics you or your business is targeting.

Know the Community

Successful companies in today’s global market have a specific identity or brand. You know Apple offers sophisticated consumer electronics products; you know Microsoft offers computer software; you know Coca-Cola sells beverages; and you know Google for its Internet-related services.

By
Robert Janis

The United States got its wakeup call on September 11, 2001 when Al Qaeda attacked the World Trade Center in New York City and the Pentagon in Washington, DC. France just got its wakeup call on January 7, 2015 when two French Islamist terrorists attacked the offices of Charlie Hebdo, a satirical magazine, in Paris.