How SnackNation Increased Their Organic Traffic By 348%… In Just 7 Days

Have you ever been left flummoxed by search engine optimisation (SEO)? Do you feel like it could well possibly be fictional? If so, you’re not the first or only person to feel this way.

While a lot of you may feel like SEO is a complete minefield, it can be quite simple… when done right.

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Let’s look at Snacknation, who deliver yummy snacks to offices, as an example. The content and SEO manager there, Emil Shour, was asked by his boss to get them backlinks to increase organic search rankings. Luckily for Snacknation, Emil delve deeper into the SEO strategy and got them results that not only deserved a gold medal but a mighty fine pay rise in my eyes. Don’t believe me? Take a look:

  • 348% Increase in organic traffic… in just 7 days
  • 195% Increase in email subscribers
  • Over $100K in monthly recurring revenue

Let me share with you exactly what Emil did to get Snacknation to #1 and how you can do the same.

Using The Skyscraper Technique

After creating content that they believed would be #1 worthy, they used the skyscraper technique to get maximum pageviews and revenue from that piece of content.

A lot of people sit back and relax after creating content thinking that the job has been done. This is just the start of it though. Do you think Emil got over 41,000 pageviews and 1.4K social shares from one piece of content by sitting back sipping his coffee? No. He knew that he had to work to get this piece of content in front of people.

print-screen

He did this by outreaching via email.

That one email and one piece of content managed to get Snacknation tens of thousands of pageviews, thousands of social shares and plenty of high quality backlinks.

Pageviews Are Pretty But ROI Is What Is Important

While pageviews and social shares are great to look at, it’s not really something that is of importance when looking at the bottom-line.  Revenue and ROI is what matters to the bottom-line.

This one piece of content did not just get pageviews and social shares though; it had an effect on revenue. The reason is because all those high quality backlinks pushed the Snacknation website to #1 in organic search rankings.

Why does this #1 position have an effect on revenue? Because the #1 spot gets on average 31% of organic search clickscompared to 14% for #2 and 9% for #3. This is a huge portion of organic traffic which is why Snacknation is now pulling in over $100K every month.

5425a7cf055f58-23045383

5425a7cf533de3-12649303

 

Using The Blog To Generate Revenue

All that new revenue, high quality backlinks and #1 ranking would not have happened if Emil carried on posting standard content on the blog.

While regular blogging is good, it doesn’t really do much good if it doesn’t generate backlinks or social shares. Instead of posting waffle to the blog because someone has told you need to post every day, think about what your target audience would share with their friends, family and colleagues. Think about what you yourself would share with your connections.

Content that generates high quality backlinks are usually those that contain unique data, creative ideas or controversial opinions. In fact, a study by Fractl and BuzzStream found that infographics were the most popular form of content to attract quality backlinks.

shares-by-content-type

 

How To Get These Kinds Of Results

Now that you have seen another brand get these kinds of results in such a short space of time, it’s time to do it yourself.

I’m not going to lie and say getting to #1 is plain sailing. If you want to get to #1, you need to put in the work. It’s just important to have a plan before starting the journey. Without a plan, you will be left flummoxed and back to square 1.

Here is how to get the kind of results Emil got for Snacknation step-by-step:

1.      Find A Target Keyword

First of all, you need to choose one keyword you wish to rank #1 for with keyword research.

Don’t ever skip out on keyword research.

Before starting this journey to #1, you need to choose a target keyword wisely making sure you know exactly the level of competition, the search volume and the opportunity it can carry.

You want a keyword that has a high volume of traffic but not a high level of competition.

Snacknation deliver healthy snacks to office and would naturally think that the keyword “healthy office snack ideas” would be a good keyword to target. However by researching the keyword, Emil discovered that actually only 20 people search for this a month.

keyword-search-volume

It is clear that the keyword “healthy office snack ideas” is too narrow. To broaden the horizons a bit, the next keyword Emil researched was “employee wellness” which is the opposite of “healthy office snack ideas” as this time, it is too broad (this is starting to sound like Goldilocks and the 3 bears).

However under the relevant keyword ideas for “employee wellness” Emil found the ideal keyword:

“wellness program ideas”

This keyword had 480 searches a month, much greater then “healthy office snack idea” with less competition than “employee wellness”.

google-keyword-planner-keyword2

2.      Discover What Content Already Ranks For Your Chosen Keyword

Now that you have chosen a keyword that has good traffic but not a high level of competition, it is time to use the keyword in Google search to see what content already ranks for it.

You need to look for trends in the content that is ranking for your chosen keyword. For example, Emil found that the content ranking for his keyword seemed to be lists of wellness program ideas.

example-google-search

The next thing you want to do is to spot any flaws in those pieces of content such as lack of important information, lack of visuals etc. For example, Emil found that the content ranking for his keyword were just lists that missed out details.

text-based-content

3.      Create Content That Deserves To Be In The Top Spot

After you have found the flaws in other brands content that is ranking for your keyword, you should know what you need to do to step it up a notch and beat them. It could be adding meaty details or it could be to add eye-capturing visuals… or both. In fact, content that has at least one image generates 43% more social shares than content that has no images.

Forget the idea of creating fresh regular content, you need to create content that is worthy to hold that #1 position… even if it does mean posting every so often and not every day.

If the competition are listing “5 ways to …” that has been seen everywhere else, why don’t you do “101 ways to…” that lists ideas that you alone have come up with. This is exactly what Emil did.

However, Emil got stuck at idea 50 and so asked his colleagues for some ideas which got him to 60. He was still short so he done the best thing possible…

He outreached to industry influencers and partners to chip in some ideas too.

This generated buzz and a lot of bonus traffic and backlinks once the blog post went live.

4.      Share Your Content Like There’s No Tomorrow

A lot of SEO experts will say that great content will naturally generate backlinks but to hell with that!

Now, I’m not saying to go and buy 1000 links from a link farm, oh no… that would be terrible.

What I am saying to do is to outreach to industry influencers, bloggers and partners to let them know of your new amazing content and how you think it is helpful to them. Do not beg for a backlink… don’t even directly ask for a backlink. You want to simply let them know your content is there and let them make their own mind up as to whether they think it is link worthy or not.

You can see below some examples of Emil’s emails promoting the blog:

pre-outreach-email-1024x233

blog-content-promotion-email-1024x381

Another way to promote your content is by scraping the backlinks that link to all those relevant blog posts you searched for in step 2. If a website is linking to their content then you know they will definitely link to yours because yours is so much better.

5.      Use The Content Upgrade Technique

In order to generate email subscribers from your content, you will need to create a content upgrade. This doesn’t have to be anything fantastically amazing such as a costly giveaway. Emil simply offered readers a PDF version of the blog post that came with 10 bonus ideas. This simple idea gave Snacknation a 195% increase in email subscribers.

pdf-version-cta

Conclusion

There you have it, the best way to get to #1 on organic search results. I have given you hard evidence to prove that SEO is real and that getting to #1 isn’t just a dream.

Have you had any success with your content? Share your stories and ideas using the comment section below.

Have you ever been left flummoxed by search engine optimisation (SEO)? Do you feel like it could well possibly be fictional? If so, you’re not the first or only person to feel this way.

While a lot of you may feel like SEO is a complete minefield, it can be quite simple… when done right.

Let’s look at Snacknation, who deliver yummy snacks to offices, as an example. The content and SEO manager there, Emil Shour, was asked by his boss to get them backlinks to increase organic search rankings. Luckily for Snacknation, Emil delve deeper into the SEO strategy and got them results that not only deserved a gold medal but a mighty fine pay rise in my eyes. Don’t believe me? Take a look:

  • 348% Increase in organic traffic… in just 7 days
  • 195% Increase in email subscribers
  • Over $100K in monthly recurring revenue

Let me share with you exactly what Emil did to get Snacknation to #1 and how you can do the same.

Using The Skyscraper Technique

After creating content that they believed would be #1 worthy, they used the skyscraper technique to get maximum pageviews and revenue from that piece of content.

A lot of people sit back and relax after creating content thinking that the job has been done. This is just the start of it though. Do you think Emil got over 41,000 pageviews and 1.4K social shares from one piece of content by sitting back sipping his coffee? No. He knew that he had to work to get this piece of content in front of people.

print-screen

He did this by outreaching via email.

That one email and one piece of content managed to get Snacknation tens of thousands of pageviews, thousands of social shares and plenty of high quality backlinks.

Pageviews Are Pretty But ROI Is What Is Important

While pageviews and social shares are great to look at, it’s not really something that is of importance when looking at the bottom-line.  Revenue and ROI is what matters to the bottom-line.

This one piece of content did not just get pageviews and social shares though; it had an effect on revenue. The reason is because all those high quality backlinks pushed the Snacknation website to #1 in organic search rankings.

Why does this #1 position have an effect on revenue? Because the #1 spot gets on average 31% of organic search clickscompared to 14% for #2 and 9% for #3. This is a huge portion of organic traffic which is why Snacknation is now pulling in over $100K every month.

5425a7cf055f58-23045383

5425a7cf533de3-12649303

 

Using The Blog To Generate Revenue

All that new revenue, high quality backlinks and #1 ranking would not have happened if Emil carried on posting standard content on the blog.

While regular blogging is good, it doesn’t really do much good if it doesn’t generate backlinks or social shares. Instead of posting waffle to the blog because someone has told you need to post every day, think about what your target audience would share with their friends, family and colleagues. Think about what you yourself would share with your connections.

Content that generates high quality backlinks are usually those that contain unique data, creative ideas or controversial opinions. In fact, a study by Fractl and BuzzStream found that infographics were the most popular form of content to attract quality backlinks.

shares-by-content-type

 

How To Get These Kinds Of Results

Now that you have seen another brand get these kinds of results in such a short space of time, it’s time to do it yourself.

I’m not going to lie and say getting to #1 is plain sailing. If you want to get to #1, you need to put in the work. It’s just important to have a plan before starting the journey. Without a plan, you will be left flummoxed and back to square 1.

Here is how to get the kind of results Emil got for Snacknation step-by-step:

1.      Find A Target Keyword

First of all, you need to choose one keyword you wish to rank #1 for with keyword research.

Don’t ever skip out on keyword research.

Before starting this journey to #1, you need to choose a target keyword wisely making sure you know exactly the level of competition, the search volume and the opportunity it can carry.

You want a keyword that has a high volume of traffic but not a high level of competition.

Snacknation deliver healthy snacks to office and would naturally think that the keyword “healthy office snack ideas” would be a good keyword to target. However by researching the keyword, Emil discovered that actually only 20 people search for this a month.

keyword-search-volume

It is clear that the keyword “healthy office snack ideas” is too narrow. To broaden the horizons a bit, the next keyword Emil researched was “employee wellness” which is the opposite of “healthy office snack ideas” as this time, it is too broad (this is starting to sound like Goldilocks and the 3 bears).

However under the relevant keyword ideas for “employee wellness” Emil found the ideal keyword:

“wellness program ideas”

This keyword had 480 searches a month, much greater then “healthy office snack idea” with less competition than “employee wellness”.

google-keyword-planner-keyword2

2.      Discover What Content Already Ranks For Your Chosen Keyword

Now that you have chosen a keyword that has good traffic but not a high level of competition, it is time to use the keyword in Google search to see what content already ranks for it.

You need to look for trends in the content that is ranking for your chosen keyword. For example, Emil found that the content ranking for his keyword seemed to be lists of wellness program ideas.

example-google-search

The next thing you want to do is to spot any flaws in those pieces of content such as lack of important information, lack of visuals etc. For example, Emil found that the content ranking for his keyword were just lists that missed out details.

text-based-content

3.      Create Content That Deserves To Be In The Top Spot

After you have found the flaws in other brands content that is ranking for your keyword, you should know what you need to do to step it up a notch and beat them. It could be adding meaty details or it could be to add eye-capturing visuals… or both. In fact, content that has at least one image generates 43% more social shares than content that has no images.

Forget the idea of creating fresh regular content, you need to create content that is worthy to hold that #1 position… even if it does mean posting every so often and not every day.

If the competition are listing “5 ways to …” that has been seen everywhere else, why don’t you do “101 ways to…” that lists ideas that you alone have come up with. This is exactly what Emil did.

However, Emil got stuck at idea 50 and so asked his colleagues for some ideas which got him to 60. He was still short so he done the best thing possible…

He outreached to industry influencers and partners to chip in some ideas too.

This generated buzz and a lot of bonus traffic and backlinks once the blog post went live.

4.      Share Your Content Like There’s No Tomorrow

A lot of SEO experts will say that great content will naturally generate backlinks but to hell with that!

Now, I’m not saying to go and buy 1000 links from a link farm, oh no… that would be terrible.

What I am saying to do is to outreach to industry influencers, bloggers and partners to let them know of your new amazing content and how you think it is helpful to them. Do not beg for a backlink… don’t even directly ask for a backlink. You want to simply let them know your content is there and let them make their own mind up as to whether they think it is link worthy or not.

You can see below some examples of Emil’s emails promoting the blog:

pre-outreach-email-1024x233

blog-content-promotion-email-1024x381

Another way to promote your content is by scraping the backlinks that link to all those relevant blog posts you searched for in step 2. If a website is linking to their content then you know they will definitely link to yours because yours is so much better.

5.      Use The Content Upgrade Technique

In order to generate email subscribers from your content, you will need to create a content upgrade. This doesn’t have to be anything fantastically amazing such as a costly giveaway. Emil simply offered readers a PDF version of the blog post that came with 10 bonus ideas. This simple idea gave Snacknation a 195% increase in email subscribers.

pdf-version-cta

Conclusion

There you have it, the best way to get to #1 on organic search results. I have given you hard evidence to prove that SEO is real and that getting to #1 isn’t just a dream.

Have you had any success with your content? Share your stories and ideas using the comment section below.

Last modified on Saturday, 19 August 2017 00:04
Matei Gavril

Matei Gavril is CEO of PrMediaOnline, an expert online marketing
and a creative marketing manager with proven record of driving
revenue gains and brand awareness through the intelligent use of social media, SEO, and PR. Matei Gavril has worked with hundreds of online businesses and generated millions in revenue for clients. Columnist for Tech.co, Lifehack.org, Elite Daily, and others. Set up an appointment now or visit PrMediaOnline for more info.