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Author: Matei Gavril

Due to the continual decline of energy prices, the strengthening of the U.S. dollar, continued inflation, and rising interest rates, analysts expect that the U.S. market will continue to outperform other markets worldwide this year. Although China has experienced tremendous growth during the past decade, there are signs that their growth is starting to diminish in 2015. Moreover, other major markets like Japan and Europe appear to be experiencing some difficulties as well. Analysts also say that emerging...

So you are interested in starting your own public relations firm. Just as is the case with any business someone might start, you need to be confident that you have gathered the necessary knowledge and skills that can be obtained by working as an employee with some other agency. If you think you need more knowledge, you can take courses in public relations and advertising at your local university or community college. In order to create a...

Did you know that there is a marketing hero wearing a white hat who journeys through the Internet working extra hard to bring more customers to your website? The marketing hero wearing the white hat is the white hat SEO, a method to expand your website’s audience using search engine optimization. Like magic it reads keywords embedded into the content of your website to help customers who are looking for you find you....

More than 3.063 billion people are using the Internet today. More than 52 percent of them participate on at least two or more social media websites. If you are interested in promoting yourself or your business, then wouldn’t it be wise to reach out to this group? There are at least 200 social media websites that you can use. You want to choose the one that fits the demographics you or your business is targeting....

Successful companies in today’s global market have a specific identity or brand. You know Apple offers sophisticated consumer electronics products; you know Microsoft offers computer software; you know Coca-Cola sells beverages; and you know Google for its Internet-related services. To be a success in business today you must present a clear identity that customers understand. You can’t just manufacture blue jeans and then start marketing them. Your company will be crushed by blue jeans makers who have...

It’s been 70 years since the liberation of Auschwitz-Birkenau, and this year was probably the last time most survivors of the Nazi extermination camp were present. Over one million people were killed during World War Two at Auschwitz in Poland, the majority of them being Jews. Auschwitz, which is known as the world’s biggest Jewish cemetery, was also the death place for many people who did not fit into the Nazis’ view of their world....