5 Things You Can Do to Improve the Quality of Your Blog Posts
While one might argue over the importance of blogs, the fact is that they’re still very much in. B2B marketers that use blogs tend to get 67% more leads compared to businesses that do not use blogs actively.
People love to read, and blogs are considered the 5th most trusted source of information, with over 80% Americans turning to blogs for reviews and feedback. They can be used to market products, convince buyers to buy a product or just teach them about your offerings.
So how can you utilize blogs to their fullest? Given below are some tips:
Choose Topics Carefully
It is very important to pick a topic carefully if you want readers to enjoy what you’re presenting them with. For example, Pokemon Go is a craze these days but a lot has been written on the topic already. If you end up picking a generic topic like, ‘What is Pokemon Go?’, you would not get a lot of viewership simply because there are hundreds of well-written articles available on this topic already.
You should rather look at a topic that’s hot. Something like, ‘How to Get Rare Pokemon in Pokemon Go’ may do the trick since almost all players would be interested in catching rare characters. Additionally, you can also play intelligently and create a series. Let’s keep the Pokemon Go example in mind. You can start with ‘What is Pokemon Go’, then move to ‘How to play Pokemon Go’ and so on. This will give you a series of articles that you can even combine and present as an eBook later.
If you are not sure of topics, you can use one of several tools that can help generate interesting topics for your next blog post. Try HupSpot’s Blog Topic Generator for free.
Lace it Up With Graphics
It’s a well known fact that we tend to remember more of what we see and less of what we read. According to stats, blogs with graphics tend to get more visitors, likes and shares on social networking sites. It’s an easy way to ensure your content goes viral.
You can include anything from infographics to a generic image to even video content. However, make sure whatever you include is:
- Royalty free or with license to use: There are some websites like flickr.com and pixabay.com that provide free to use images, however most quality images need to be purchased. Since you do not wish to get in hot water, make sure to check the license before you use any kind of image or video on your website. An easy way to do this is to go to Google>Image Search> and choose ‘labeled for reuse’. This will only show images that you can use.
- Relevant to the content: The visual content you use must be relevant to your content. If you end up using irrlevant images or videos, your users would get confused and your bounce rate may increase as well.
Don’t Force Keywords
We understand the power and importance of SEO, but it does not mean you begin to stuff your content with keywords, especially keywords that destroy the flow of your content. Keywords should be used but in a neat manner. You can place them in the title, subheadings and in the body (1% density). For example, if your article is 500 words (which should be the minimum, but can go up to 2000 words), you should use the keywords a total of 4-6 times in the whole article.
However, remember that just the presence and placement of keywords does not guarantee more viewership. Google is constantly upgrading its algorithm and has started to pay attention to other factors too, including the quality of your content which it measures using bounce rate, linking etc. If you use high quality blogs, you will receive links automatically to your site. So concentrate on the quality of your content and you’re good to go.
Use The Right Tone
It is very important to use the right tone in your blogs if you wish to find a connect with your audience. If you’re writing for business professionals, you should use a very professional tone. If you’re writing for mothers or teenagers you can use a more informal tone.
Another simple trick is to speak directly to your audience and highlight their problems and solutions so that they look at you as an authority. You can also include anecdotes and real life examples to make your content look more impressive.
- Quote Latest Facts and Figures
Make sure to always include the latest facts and figures in your content, otherwise you blog post will look dated. For example, if you’re talking about population make sure to pick the latest numbers and not decade old figures.
Additionally, your resources should be chosen wisely. Only include sources that are considered credible and avoid linking to spammy websites.
Following these simple tips will not only help you get more visitors, but will also allow you to get more out of your written content. Good luck!